In today’s rapidly evolving digital age, the media landscape of women’s health and wellness has found its niche in media. I have become fond of this media niche as I am a big advocate for being in tune with your body and second guessing the modern medicine prescribed to females in particular. Since my early teens I have witnessed this media niche emerge as a powerful platform, dedicated to empowering women to prioritise their well-being and lead healthy lives. The women’s health and wellness media niche caters to the specific needs and concerns that women face throughout their everyday lives. Accounts amongst this niche provide a safe haven where women can access information, resources and advice tailored to their experiences. To name a few… menstrual cycle issues, pregnancy, menopause and puberty.
Unlike mainstream media, the women’s health and wellness niche embraces a holistic approach to well-being. It recognises that health isn’t just physical; it involves optimising one’s mental, emotional, spiritual and sexual health as well. Through a range of content such as articles, podcasts, videos, and social media posts, this media niche promotes a comprehensive understanding of wellness that goes beyond fad diets, exercise and band-aid methods.
The women’s health and wellness niche fosters a sense of belonging. Online platforms, forums, accounts and social media groups enable women to connect with like-minded individuals who share similar health goals and challenges. This virtual sisterhood provides a space for open discussions, empathy and support. Which is an important aspect of the niche to me as it creates a sense of community that strives to reduce feelings of isolation that can often accompany health journeys.
Historically, the media has perpetuated narrow beauty standards and gender stereotypes. The women’s health and wellness niche is reshaping this narrative by celebrating diversity, life stages and harmonising with our bodies. By showcasing real stories and relatable experiences, this women’s health and wellness niche challenges societal norms and empowers women to embrace healing their bodies naturally.
The women’s health and wellness media niche has emerged as a powerful force, redefining how women engage with health-related content. It focuses on addressing specific needs, holistic well-being, community-building and challenging gender stereotypes. By empowering women to take charge of their health, this media niche is contributing to a more informed and empowered generation of women. As it continues to evolve, the women’s health and wellness media niche is set to inspire positive change for years to come.
I intend to contribute to the niche by refreshing my previous DA Big Sister Club using the ethnographic skills of problematising and narrowing. Through problematising I will create content on my Instagram account that answers gender specific health related concerns that fit into the intricate landscape of women’s health and wellness. In turn, I will be able to evaluate the underlying social and cultural dynamics that influence women’s perception and knowledge of their own bodies. Furthermore, I will narrow my focus to specifically create my content around ‘Cycle Syncing. Cycle Syncing is a practice that involves tracking your menstrual cycle and understanding how strategic adjustments can make a world of a difference to female wellness. It will serve as the core theme of the refined media niche. This deliberate narrowing of focus onto the concept of Cycle Syncing will allow me to further improve my ability to understand a smaller niche mentality to enhance my investigation.
Jessica Tram 
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